Tour-to-lease workflows, e-sign, and unified comms across listings, CRM, and PMS—so property teams convert faster without tab overload.

One thread from first tour to move-in—with compliance baked into every handoff

We connect listing syndication, showing calendars, applications, screening, and lease execution into a coherent pipeline. Prospects get SMS/email with clear next steps; onsite teams see one timeline per unit—not three systems disagreeing on availability. Fair housing and local disclosure requirements surface at the right workflow step; audit logs prove who saw what and when if questions arise later.

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Leasing Operations & Resident Experience Platform

01 // THE MANDATE

Tour-to-lease workflows, e-sign, and unified comms across listings, CRM, and PMS—so property teams convert faster without tab overload.

We connect listing syndication, showing calendars, applications, screening, and lease execution into a coherent pipeline. Prospects get SMS/email with clear next steps; onsite teams see one timeline per unit—not three systems disagreeing on availability.

Fair housing and local disclosure requirements surface at the right workflow step; audit logs prove who saw what and when if questions arise later.

02 // ENGINEERING

Development process

Structured phases—from discovery to launch—with clear ownership and handoff points.

Journey mapping (weeks 1–3)

We shadow leasing agents and review legal/disclosure requirements by market. Integration inventory covers PMS, CRM, and screening vendors.

MVP pipeline (weeks 3–10)

Listings + tours + applications for one portfolio; data quality checks on unit availability feeds.

Screening & leases (weeks 8–14)

Screening integration with documented FCRA steps; lease templates with legal review checkpoints.

Scale-out (weeks 12–18)

Additional markets, multilingual forms, and executive reporting. Training and playbooks for seasonal leasing peaks.

Operate

Regular compliance updates when regulations change; vendor API monitoring.

03 // CAPABILITIES

Core Capability Matrix

The building blocks of your solution

Listings

sync to ILS with photo/version governance and pricing rules.

Scheduling

tour slots, agent assignment, and no-show follow-up automation.

Applications

configurable forms, document upload, and consent capture.

Screening

integration with approved consumer-report vendors; adverse action workflows.

Leases

template clauses by jurisdiction, e-sign, and countersignature routing.

Payments

holding deposits and move-in charges with gateway reconciliation.

Resident handoff

work orders and welcome packs triggered on lease execution.

Analytics

funnel conversion, time-to-lease, and source attribution by channel.

04 // DELIVERY LIFECYCLE

The strategic roadmap

Milestones and checkpoints—each phase has a clear outcome before the next begins.

Milestone 01Delivery

Weeks 1–3: Portfolio scoping, compliance checklist, pilot properties selected.

Milestone 02Delivery

Weeks 4–9: Tour + application live; CRM/PMS connectors stable.

Milestone 03Delivery

Weeks 8–14: Screening + e-sign; deposit flows; resident handoff beta.

Milestone 04Delivery

Weeks 13–18: Multi-market rollout; analytics v1; training complete.

Milestone 05Delivery

Ongoing: Channel mix experiments; integration health reviews; peak season readiness.

05 // PRODUCT SCOPING

Choosing your path

Two engagement models—start lean and iterate, or commit to a full platform build from day one.

MVP

Speed & essentialism

Phase 1
MVP: single metro, one PMS, tours + applications + manual lease upload, basic screening handoff, email notifications. Excludes full e-sign, multi-portfolio accounting hooks, and AI chat assistants. Validates conversion lift before portfolio-wide commitment.
Recommended

Full product

Enterprise maturity

All-in
Full platform: multi-PMS, e-sign with clause libraries, payments and deposits, resident app handoff, BI for asset managers, and optional white-label for owner brands.

06 // PARTNERSHIP

Why work together

A single accountable partner across strategy, build, and go-live—not a revolving door of vendors.

John Hambardzumian
Direct collaboration

End-to-end ownership: discovery, architecture, implementation, and launch—with clear communication and production-grade engineering.

  • Discovery & alignment
  • Systems that scale
  • Implementation depth
  • Clear comms

07 // CLARITY

Frequently asked

Consistent screening criteria documented in workflow; optional blind review steps; full audit trail on communications and decisions—aligned with counsel’s playbook, not generic SaaS defaults.

Ready to start?

Tell me about your product goals and timeline—I'll respond with a clear path forward.