Email publishing, paywalls, and subscriber CRM—writing-first UX with deliverability and churn tools built in.
Turn readers into subscribers—without duct-taping five SaaS tools
We combine WYSIWYG or markdown authoring, scheduled sends, and paid tiers with Stripe. Subscriber tags, segments, and automation sequences support growth; GDPR-friendly consent and unsubscribe are first-class. Custom domains, referral programs, and gift subscriptions round out creator businesses.
01 // THE MANDATE
Email publishing, paywalls, and subscriber CRM—writing-first UX with deliverability and churn tools built in.
We combine WYSIWYG or markdown authoring, scheduled sends, and paid tiers with Stripe. Subscriber tags, segments, and automation sequences support growth; GDPR-friendly consent and unsubscribe are first-class.
Custom domains, referral programs, and gift subscriptions round out creator businesses.
02 // ENGINEERING
Development process
Structured phases—from discovery to launch—with clear ownership and handoff points.
Creator pilot (weeks 1–4)
MVP (weeks 4–12)
Growth (weeks 8–14)
Launch (weeks 12–16)
Operate (ongoing)
03 // CAPABILITIES
Core Capability Matrix
The building blocks of your solution
Posts
draft, schedule, web archive, SEO.
deliverability monitoring, suppression lists, DMARC guidance.
Paywall
free/paid posts; trials; annual plans.
CRM
tags, segments, CSV export, API webhooks.
Growth
referrals, recommendations optional.
Analytics
opens, clicks, paid conversion, churn.
Domains
custom sending domain; branded web.
Team
co-writers, editors, approvals optional.
Compliance
CAN-SPAM; GDPR export/delete.
Import
Substack/Mailchimp migration tools.
04 // DELIVERY LIFECYCLE
The strategic roadmap
Milestones and checkpoints—each phase has a clear outcome before the next begins.
Weeks 1–4: Design system, pilot cohort.
Weeks 5–10: Beta writers paying.
Weeks 9–14: Growth features; mobile read.
Weeks 13–16: Marketing site; scale.
Ongoing: Native apps optional; ad network.
05 // PRODUCT SCOPING
Choosing your path
Two engagement models—start lean and iterate, or commit to a full platform build from day one.
MVP
Speed & essentialism
Full product
Enterprise maturity
06 // PARTNERSHIP
Why work together
A single accountable partner across strategy, build, and go-live—not a revolving door of vendors.
End-to-end ownership: discovery, architecture, implementation, and launch—with clear communication and production-grade engineering.
- Discovery & alignment
- Systems that scale
- Implementation depth
- Clear comms
07 // CLARITY
Frequently asked
Dedicated IPs optional; list hygiene; bounce handling.
08 // MORE SOLUTIONS
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Tell me about your product goals and timeline—I'll respond with a clear path forward.