Transcode ladders, packaging for HLS/DASH, DRM, and CDN strategy—so viewers start fast and rights holders stay comfortable across regions.

Ship broadcast-quality playback on every screen—without your ops team babysitting encoders every premiere night

We automate ingest QC, transcoding profiles, and packaging with validation gates before assets hit origin. DRM policies follow title and territory rules; CDN configs prioritize start time and rebuffer targets your product team can defend. Built for spikes: premiere simulations, cache warming strategies, and runbooks when social traffic dwarfs forecasts.

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Media Processing, DRM & Global Delivery

01 // THE MANDATE

Transcode ladders, packaging for HLS/DASH, DRM, and CDN strategy—so viewers start fast and rights holders stay comfortable across regions.

We automate ingest QC, transcoding profiles, and packaging with validation gates before assets hit origin. DRM policies follow title and territory rules; CDN configs prioritize start time and rebuffer targets your product team can defend.

Built for spikes: premiere simulations, cache warming strategies, and runbooks when social traffic dwarfs forecasts.

02 // ENGINEERING

Development process

Structured phases—from discovery to launch—with clear ownership and handoff points.

Playback KPIs & rights (weeks 1–3)

We align on QoE targets, device matrix, and DRM obligations. Contracts inform geo restrictions and output formats.

Pipeline MVP (weeks 3–10)

Ingest → transcode → package → origin with CI validation; synthetic player tests on each build.

DRM & delivery (weeks 8–14)

License servers, token auth, CDN config, and geo tests with VPN matrix—not happy-path only.

Premiere readiness (weeks 12–16)

Load tests, cache warming playbooks, war-room checklist, and rollback to previous asset version.

Operate

Monthly ladder reviews, codec upgrades, and cost optimization as catalog grows.

03 // CAPABILITIES

Core Capability Matrix

The building blocks of your solution

Ingest

mezzanine validation, loudness, and caption format normalization.

Transcode

ladder design per device class; HDR/SDR considerations; GPU/CPU cost tradeoffs.

Packaging

HLS/DASH, segment sizes tuned for ABR algorithms you ship in players.

DRM

Widevine/FairPlay/PlayReady integrations with license policy per region.

Subtitles & audio

timed text tracks, forced narratives, and localization workflows.

QC

automated perceptual checks and human spot review for premium titles.

Analytics

startup time, rebuffer ratio, and CDN offload by ASN/region.

Archival

cold storage tiers with retrieval SLAs for library content.

04 // DELIVERY LIFECYCLE

The strategic roadmap

Milestones and checkpoints—each phase has a clear outcome before the next begins.

Milestone 01Delivery

Weeks 1–3: Requirements, device list, DRM vendor selection shortlist.

Milestone 02Delivery

Weeks 4–9: Pipeline MVP; private preview playback; QoE baseline metrics.

Milestone 03Delivery

Weeks 8–14: DRM full rollout; CDN hardening; analytics dashboards live.

Milestone 04Delivery

Weeks 13–18: First major live event support; postmortem and tuning backlog.

Milestone 05Delivery

Ongoing: New codecs (e.g. AV1) evaluation; regional expansion; rights renewals alignment.

05 // PRODUCT SCOPING

Choosing your path

Two engagement models—start lean and iterate, or commit to a full platform build from day one.

MVP

Speed & essentialism

Phase 1
MVP: VOD-only, single DRM vendor, one CDN, HD SDR ladder, web + mobile players in scope. Excludes live linear with low-latency, HDR full suite, and global multi-CDN arbitrage. Gets catalog streaming reliably before live complexity.
Recommended

Full product

Enterprise maturity

All-in
Full service: live + VOD, multi-DRM, multi-CDN with failover, HDR, localized audio/sub pipelines, and SRE coverage for tentpole events with vendor escalation paths.

06 // PARTNERSHIP

Why work together

A single accountable partner across strategy, build, and go-live—not a revolving door of vendors.

John Hambardzumian
Direct collaboration

End-to-end ownership: discovery, architecture, implementation, and launch—with clear communication and production-grade engineering.

  • Discovery & alignment
  • Systems that scale
  • Implementation depth
  • Clear comms

07 // CLARITY

Frequently asked

Decision matrix on device reach, royalty posture, and compute cost; we prototype ladders on representative content and measure actual QoE—not spec sheet alone.

Ready to start?

Tell me about your product goals and timeline—I'll respond with a clear path forward.