Points, tiers, and campaigns that drive repeat purchases—fraud-resistant earn & burn with finance-grade reconciliation.
Loyalty your CFO and customers both understand—clear rules and real-time balances
We model earn rules by SKU, channel, and promotion stack with effective dating so changes do not corrupt history. Burn paths cover catalog redemptions, discounts at checkout, and partner rewards—each with liability tracking your accounting can follow. CRM and POS integrations keep identity unified; customer-facing apps show progress and personalized offers without exposing internal margin logic.
01 // THE MANDATE
Points, tiers, and campaigns that drive repeat purchases—fraud-resistant earn & burn with finance-grade reconciliation.
We model earn rules by SKU, channel, and promotion stack with effective dating so changes do not corrupt history. Burn paths cover catalog redemptions, discounts at checkout, and partner rewards—each with liability tracking your accounting can follow.
CRM and POS integrations keep identity unified; customer-facing apps show progress and personalized offers without exposing internal margin logic.
02 // ENGINEERING
Development process
Structured phases—from discovery to launch—with clear ownership and handoff points.
Program design (weeks 1–3)
Core engine (weeks 3–12)
Integrations (weeks 8–16)
Hardening (weeks 14–18)
Launch (weeks 18–19)
Operate (ongoing)
03 // CAPABILITIES
Core Capability Matrix
The building blocks of your solution
Members
enrollment, tiers, birthday/anniversary bonuses.
Earn
multipliers, campaigns, receipt validation hooks, partner APIs.
Burn
catalog, checkout redemption, partial points + cash.
Fraud
velocity, collusion patterns, returns clawbacks.
Campaigns
audience segments, A/B, channel limits, scheduled drops.
Wallet
balance, history, expiring points reminders.
POS/ecom
real-time auth for redeem; idempotent retries.
Partner network
bilateral earn/burn settlements and reconciliation files.
Admin
liability dashboards, campaign approvals, manual adjustments with audit.
Analytics
lift vs control, cohort LTV, breakage forecasts.
04 // DELIVERY LIFECYCLE
The strategic roadmap
Milestones and checkpoints—each phase has a clear outcome before the next begins.
Weeks 1–3: Rules workshop, pilot cohort, fraud tolerance agreed.
Weeks 4–9: Engine + member app alpha in shadow points mode.
Weeks 8–14: Production earn on pilot stores; reconciliation weekly.
Weeks 13–18: Full rollout; marketing automation connected.
Ongoing: Partner expansion; new earn vectors; seasonal campaigns.
05 // PRODUCT SCOPING
Choosing your path
Two engagement models—start lean and iterate, or commit to a full platform build from day one.
MVP
Speed & essentialism
Full product
Enterprise maturity
06 // PARTNERSHIP
Why work together
A single accountable partner across strategy, build, and go-live—not a revolving door of vendors.
End-to-end ownership: discovery, architecture, implementation, and launch—with clear communication and production-grade engineering.
- Discovery & alignment
- Systems that scale
- Implementation depth
- Clear comms
07 // CLARITY
Frequently asked
We model both; liability and tax treatment differ—finance signs off on earn rates and expiration policies.
08 // MORE SOLUTIONS
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Tell me about your product goals and timeline—I'll respond with a clear path forward.