Lead gen, scheduling, and payouts for plumbers, cleaners, and electricians—trust and quality at the center of every job.

Book trusted pros—quotes, ratings, and jobs that close the loop

Homeowners request services; pros receive matched leads or instant bookings. Background checks and insurance verification hooks reduce risk; payments can escrow until completion with dispute paths. Geography and category expansion use configurable service areas—not forked code per city.

Request Estimate
Home Services Marketplace Development

01 // THE MANDATE

Lead gen, scheduling, and payouts for plumbers, cleaners, and electricians—trust and quality at the center of every job.

Homeowners request services; pros receive matched leads or instant bookings. Background checks and insurance verification hooks reduce risk; payments can escrow until completion with dispute paths.

Geography and category expansion use configurable service areas—not forked code per city.

02 // ENGINEERING

Development process

Structured phases—from discovery to launch—with clear ownership and handoff points.

Pilot launch (weeks 1–3)

First city, categories, supply targets.

Core marketplace (weeks 3–12)

Request flow, pro onboarding, matching.

Payments & trust (weeks 8–14)

Escrow patterns, background partner, review fraud.

Scale (weeks 12–18)

New cities; pro acquisition tools; load tests.

Operate (ongoing)

Quality programs; seasonal demand; insurance monitoring.

03 // CAPABILITIES

Core Capability Matrix

The building blocks of your solution

Requests

category, photos, urgency, budget range.

Matching

pros by skill, rating, distance, availability.

Quotes

messaging, line items, acceptance.

Scheduling

jobs, calendar sync, reminders.

Payments

capture, release, platform fee; optional financing partner.

Reviews

two-sided; dispute mediation workflow.

Pro app

job pipeline, navigation, photos, signatures.

Admin

fraud review, manual overrides, quality metrics.

Insurance

COI upload, expiry alerts.

Analytics

fill rate, CAC, repeat rate, SLA by city.

04 // DELIVERY LIFECYCLE

The strategic roadmap

Milestones and checkpoints—each phase has a clear outcome before the next begins.

Milestone 01Delivery

Weeks 1–3: City pilot, supply seeding.

Milestone 02Delivery

Weeks 4–9: First live jobs; NPS feedback.

Milestone 03Delivery

Weeks 8–14: Payments hardened; expansion.

Milestone 04Delivery

Weeks 13–18: Multi-city playbook.

Milestone 05Delivery

Ongoing: Enterprise contracts; B2B property managers.

05 // PRODUCT SCOPING

Choosing your path

Two engagement models—start lean and iterate, or commit to a full platform build from day one.

MVP

Speed & essentialism

Phase 1
MVP: single region, top categories, lead gen + messaging, Stripe payouts, reviews. Excludes instant booking everywhere and national pro network. Proves liquidity mechanics.
Recommended

Full product

Enterprise maturity

All-in
National marketplace: instant book, enterprise SLAs, franchise pro networks, API for partners.

06 // PARTNERSHIP

Why work together

A single accountable partner across strategy, build, and go-live—not a revolving door of vendors.

John Hambardzumian
Direct collaboration

End-to-end ownership: discovery, architecture, implementation, and launch—with clear communication and production-grade engineering.

  • Discovery & alignment
  • Systems that scale
  • Implementation depth
  • Clear comms

07 // CLARITY

Frequently asked

Differentiation in vetting, pricing transparency, or vertical depth—custom product for your brand.

Ready to start?

Tell me about your product goals and timeline—I'll respond with a clear path forward.