Lead gen, scheduling, and payouts for plumbers, cleaners, and electricians—trust and quality at the center of every job.
Book trusted pros—quotes, ratings, and jobs that close the loop
Homeowners request services; pros receive matched leads or instant bookings. Background checks and insurance verification hooks reduce risk; payments can escrow until completion with dispute paths. Geography and category expansion use configurable service areas—not forked code per city.
01 // THE MANDATE
Lead gen, scheduling, and payouts for plumbers, cleaners, and electricians—trust and quality at the center of every job.
Homeowners request services; pros receive matched leads or instant bookings. Background checks and insurance verification hooks reduce risk; payments can escrow until completion with dispute paths.
Geography and category expansion use configurable service areas—not forked code per city.
02 // ENGINEERING
Development process
Structured phases—from discovery to launch—with clear ownership and handoff points.
Pilot launch (weeks 1–3)
Core marketplace (weeks 3–12)
Payments & trust (weeks 8–14)
Scale (weeks 12–18)
Operate (ongoing)
03 // CAPABILITIES
Core Capability Matrix
The building blocks of your solution
Requests
category, photos, urgency, budget range.
Matching
pros by skill, rating, distance, availability.
Quotes
messaging, line items, acceptance.
Scheduling
jobs, calendar sync, reminders.
Payments
capture, release, platform fee; optional financing partner.
Reviews
two-sided; dispute mediation workflow.
Pro app
job pipeline, navigation, photos, signatures.
Admin
fraud review, manual overrides, quality metrics.
Insurance
COI upload, expiry alerts.
Analytics
fill rate, CAC, repeat rate, SLA by city.
04 // DELIVERY LIFECYCLE
The strategic roadmap
Milestones and checkpoints—each phase has a clear outcome before the next begins.
Weeks 1–3: City pilot, supply seeding.
Weeks 4–9: First live jobs; NPS feedback.
Weeks 8–14: Payments hardened; expansion.
Weeks 13–18: Multi-city playbook.
Ongoing: Enterprise contracts; B2B property managers.
05 // PRODUCT SCOPING
Choosing your path
Two engagement models—start lean and iterate, or commit to a full platform build from day one.
MVP
Speed & essentialism
Full product
Enterprise maturity
06 // PARTNERSHIP
Why work together
A single accountable partner across strategy, build, and go-live—not a revolving door of vendors.

End-to-end ownership: discovery, architecture, implementation, and launch—with clear communication and production-grade engineering.
- Discovery & alignment
- Systems that scale
- Implementation depth
- Clear comms
07 // CLARITY
Frequently asked
Differentiation in vetting, pricing transparency, or vertical depth—custom product for your brand.
08 // MORE SOLUTIONS
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