Memberships, access control, and class bookings—recurring revenue clarity with front-desk speed and member self-service that scales.
Run memberships like a product—not a binder of expiring cards
We model plans, family add-ons, freezes, and proration with dunning that respects payment failures without embarrassing members at the door. Check-in integrates with badge, QR, or biometric readers where installed; class schedules avoid double-booked studios. Retail POS for merchandise and supplements can share the member profile—one receipt trail for support.
01 // THE MANDATE
Memberships, access control, and class bookings—recurring revenue clarity with front-desk speed and member self-service that scales.
We model plans, family add-ons, freezes, and proration with dunning that respects payment failures without embarrassing members at the door. Check-in integrates with badge, QR, or biometric readers where installed; class schedules avoid double-booked studios.
Retail POS for merchandise and supplements can share the member profile—one receipt trail for support.
02 // ENGINEERING
Development process
Structured phases—from discovery to launch—with clear ownership and handoff points.
Club operations map (weeks 1–2)
Core system (weeks 2–10)
Access & hardware (weeks 8–14)
Member app (weeks 10–16)
Launch (weeks 16–17)
Operate (ongoing)
03 // CAPABILITIES
Core Capability Matrix
The building blocks of your solution
Members
profiles, photos, emergency contacts, waivers on file.
Plans
monthly, annual, prepaid, corporate; upgrade/downgrade rules.
Billing
card on file, ACH, retries, invoices, collections workflows.
Access
time-based entitlements; integration hooks to door controllers.
Classes
capacity, waitlists, cancellations, instructor payroll hooks.
App
schedules, bookings, membership card QR.
CRM
leads, trials, follow-ups, NPS after visits.
POS
products, discounts, inventory light.
Multi-site
member portability, central reporting, staff roles.
Analytics
churn, utilization, LTV, class popularity.
04 // DELIVERY LIFECYCLE
The strategic roadmap
Milestones and checkpoints—each phase has a clear outcome before the next begins.
Weeks 1–2: Pilot club, hardware survey, success metrics.
Weeks 3–8: Front desk live; members migrated.
Weeks 7–12: Access control; member app beta.
Weeks 11–16: Public app; marketing integration; stabilization.
Ongoing: Franchises; corporate plans; analytics iterations.
05 // PRODUCT SCOPING
Choosing your path
Two engagement models—start lean and iterate, or commit to a full platform build from day one.
MVP
Speed & essentialism
Full product
Enterprise maturity
06 // PARTNERSHIP
Why work together
A single accountable partner across strategy, build, and go-live—not a revolving door of vendors.
End-to-end ownership: discovery, architecture, implementation, and launch—with clear communication and production-grade engineering.
- Discovery & alignment
- Systems that scale
- Implementation depth
- Clear comms
07 // CLARITY
Frequently asked
Custom when franchise reporting, branded apps, or unique access rules differentiate—otherwise we integrate best-of-breed payments.
08 // MORE SOLUTIONS
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Tell me about your product goals and timeline—I'll respond with a clear path forward.