Training plans, progress tracking, and wearable hooks—habit-forming UX with subscriptions and coaching tiers that scale.
Workouts that adapt with your users—programs, streaks, and proof they are getting stronger
We build plan libraries, exercise media, and logging that works offline in the gym. Integrations ingest steps, heart rate, and sleep where users opt in—so insights feel personal without creepy data grabs. Monetization spans freemium, premium programs, and coach-led cohorts; admin tools let your team publish content without shipping new app versions every week.
01 // THE MANDATE
Training plans, progress tracking, and wearable hooks—habit-forming UX with subscriptions and coaching tiers that scale.
We build plan libraries, exercise media, and logging that works offline in the gym. Integrations ingest steps, heart rate, and sleep where users opt in—so insights feel personal without creepy data grabs.
Monetization spans freemium, premium programs, and coach-led cohorts; admin tools let your team publish content without shipping new app versions every week.
02 // ENGINEERING
Development process
Structured phases—from discovery to launch—with clear ownership and handoff points.
Product & audience (weeks 1–2)
Core training loop (weeks 2–10)
Engagement & paywall (weeks 8–14)
Integrations (weeks 10–16)
Launch (weeks 16–17)
Operate (ongoing)
03 // CAPABILITIES
Core Capability Matrix
The building blocks of your solution
Programs
splits, progressive overload rules, deload weeks.
Exercise library
videos, cues, alternates for equipment gaps.
Logging
sets, reps, RPE, rest timers; Apple Health / Google Fit sync.
Nutrition (optional)
macros, meal logging handoffs to partners.
Social
optional friends, challenges, and leaderboards with privacy controls.
Subscriptions
trials, intro offers, win-back; web pay where stores allow.
Coach mode
assign plans, review logs, in-app messaging.
Analytics
activation, workout completion, churn cohorts, feature usage.
Accessibility
voice hints, large tap targets, color-blind-safe charts.
CMS
schedule content drops; A/B titles for programs.
04 // DELIVERY LIFECYCLE
The strategic roadmap
Milestones and checkpoints—each phase has a clear outcome before the next begins.
Weeks 1–2: Scope, content pilot, analytics plan.
Weeks 3–8: Alpha with internal testers; core loop polished.
Weeks 7–12: Beta; subscriptions; push notifications tuned.
Weeks 11–16: Public launch; ASO; first retention review.
Ongoing: New programs; partnerships; wearable expansion.
05 // PRODUCT SCOPING
Choosing your path
Two engagement models—start lean and iterate, or commit to a full platform build from day one.
MVP
Speed & essentialism
Full product
Enterprise maturity
06 // PARTNERSHIP
Why work together
A single accountable partner across strategy, build, and go-live—not a revolving door of vendors.
End-to-end ownership: discovery, architecture, implementation, and launch—with clear communication and production-grade engineering.
- Discovery & alignment
- Systems that scale
- Implementation depth
- Clear comms
07 // CLARITY
Frequently asked
We scope general wellness; clinical features require regulatory and clinical partners—not marketing copy alone.
08 // MORE SOLUTIONS
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Tell me about your product goals and timeline—I'll respond with a clear path forward.